My favourite part of LinkedIn is the ‘People You May Know’ page: a gallery of mug shots of everyone and anyone who has a connection to someone you’re already connected to.
A picture tells a thousand words. So what do you see when you look at all these faces?
Who looks professional? Who’s presenting themselves in a way consistent with the core values of their business.
Who do you trust?
Ultimately engaging with potential clients on-line is all about creating trust. Whether we like it or not, people form judgements about you when they look at your profile picture. It’s a skill we learn in early life and an important part of human relationships: ‘sussing someone out’; ‘reading a face’.
A good profile image can do that for you. It’s more than ‘just a headshot’, it’s your opportunity to make a good first impression – and you never get a second chance.
So next time you’re perusing the ‘People You May Know’, look at your own profile image and ask yourself if it’s serving you as well as it should.
I shoot professional profile images on location and in the Studio. We can discuss whether a formal or informal portrait would work best for your business and we’ll shoot a range of images so you can choose the best expression and presentation to camera.